FriendFeeding: How to Stay Afloat

Behold the aggregator with the mostest: FriendFeed! After using this service since it’s earliest public beta, I have grown to enjoy the efficiency of FriendFeed for discovering new content as well as keeping track of friends and those I follow online. Here’s a quick rundown of how I use the beast.

Conversation is King

The first thing I do when I fire up FriendFeed, either on my iPhone or via browser, is click on the “Me” link, then the “Comments + Likes” tab, and finally the “Comments” link to show only comments I’ve made on entries. I look to see if anyone has responded to my comments. For the time being, human interaction trumps information consumption for me, so any dialogue happening on FF is where I like to start.

Next up, I check out the “Me” page to see if anybody has posted a comment or liked my entries, since that’s another place dialogue can occur. If I don’t know a person who has commented or liked my items, I’ll check out their account to see if there’s value for me there.

Here’s something great about FF: you can respond to tweets on FF and post it back to Twitter. If the recipient is on FF, they can keep commenting on the original FF entry and you can then see the thread compiled in one place. Twitter is really crappy for following a conversation thread, so FF can help there.

Sifting For Gold

I then proceed to my lists. I’ve got a list called “Best” for people I actually know that I want to filter out of the noise and interact with. A note on liking: I like liberally! If I enjoy the entry, I like it. If I want to save it for later, I like it. I never go back and un-like. This is drive-by interaction - it’s all about speed consumption.

I’ve got a list for django community folks called “Djangos” - the idea there is to filter out users who post content specific to a topic I’m interested in. This makes for easier reading and also helps me catch links, tweets, and posts about my favorite subjects.

My “Good” list is just one level of filtering on my “Home” feed, which contains all those I subscribe to.

How I Learned to Love My Noisy Friends

My last list is for “Noisy Friends”! These are the people who blow up my twitter feed with tweets every hour or more. I’ve taken to unfollowing them on Twitter and pulling thier tweets into FF. Then I can scan their tweets at the end of the day to look for value beyond knowing what kind of sandwich they ate for lunch.

I get so much more out of my twitter feed on my iPhone by filtering out my noisy friends. (Note: if Twitter added lists/groups, I could do this directly over there; tweetdeck works as a desktop app solution, but i’ve seen no solutions for iPhone yet.)

We Are Information Junkies

When I’ve got time, I’ll dive into my lists, which again are topics I’m interested in or just general discovery points, like funny design links or beta invite trackers, etc.

I’ll dive into my “Home” feed or even “Everyone” when I’m bored or hungry for random new content.

If I’m looking for content regarding a specific person or subject, I’ll use FF’s excellent search functionality. FF search defaults to searching only those you subscribe to, so I almost always add, “who:everyone” to my search query to get a better result.

Got any good FF tips? How do you use it? Subscribe to me here!

Update: Don’t forget to search for FF rooms that might bring you new information specific to your interests.

Dogs and Birds Can Make Social Media (You Can, Too)

If you poke your head into the wondrous world that is modern marketing you might find people jockeying for prominent placement in a quickly-shaping landscape that has been transformed by the latest tools and possibilities that we lovingly dub web2.0. Indeed, the blood-stained comment trails on a number of blogs and wikis suggests that territory is up for grabs in the effort to define the very term that many have claimed as their job title and/or area of expertise. “Social media” has landed in the lap of the marketing industry like a complex, alien contraption dropped upon Earthlings struggling to make sense of its origins, ethics, capabilities, and meaning. Seeking to find profit in the explosion of internet tools and web services, large corporations have found themselves on equal footing with independent freelancers. Major labels stand beside self-funded musicians at the horizon of an unknown destination armed with the same weapons to achieve their goals. We look forward together because we are somewhere brand new, moving so quickly that the most successful strategy is the one that is agile and open-minded.

“Social” means “tending to form cooperative and interdependent relationships with others of one’s kind” (http://www.merriam-webster.com/dictionary/social). For clarification, I think it’s helpful to specify that this includes communication from one-to-one and extends to many-to-many (one-to-many and many-to-one are within that range).

“Media” means “tools used to store and deliver information” (http://en.wikipedia.org/wiki/Media). This is trickier, but based on the various uses of the term media, it seems fair to include physical and non-physical “tools”.

Now, web elitists will have you believe that social media is a term strictly relating to new internet technologies (instant messaging, blogs, social networks, etc). I certainly see what all the excitement is about; I, too, am a beta junkie willing to try any new web service that seems remotely valuable or interesting. But, let’s not be so hasty, and frankly sloppy, with our language. Leaping ahead like this passes by some wonderful possibilities.

Here’s an example. Dogs tend to “form cooperative and interdependent relationships” with other dogs. Witness two dogs passing by each other and you will see that they have a communication structure built-in even in these new, fancy hybrid breeds (poodle-doodles, or whatever you call them). Spend some more time watching these dogs and you will likely see them lift a leg onto, well, just about any physical object they deem appropriate and do something that has become familiar to all dog owners. Pissing on objects may not seem like a very valuable social skill, but when the information carried by scent passes through the highly sensitive pee parser that is another dog’s nose, the message is understood clearly. One could even go as far as saying that dogs utilize pee combined with an object as a “tool used to store and deliver information”. Ladies and gentleman, I give you social media in the form of dog pee.

How about another example? Perhaps something a bit more inspiring and artful? Birds are social. Sound can be media. Birdsong is therefore social media! Or if you prefer a more tangibly physical form of media, refer to the wonderful bowers of bowerbirds:

The bower is an elegant example of media because both the bower itself and the contents skillfully placed within store and deliver information.

There you have it, some new examples of social media that have absolutely nothing to do with Twitter, blogs, or even the internet.

Bird and Dog photo credit: Veronica Belmont